| |
| |
|
Internet Marketing Information |
|
|
|
Flat Tires, Slow Leaks, and Online Marketing
Does your online marketing campaign have a flat tire? Or is it more like a slow leak? Today my 16 year old son Fritz called on the cell phone from high school. Mom took the call. "Could Dad fix my flat tire during the day?" Of course I would fix it. And then it hit me. Knowing you have a flat tire is a lot better than not knowing. Unfortunately, when your online marketing campaign has a flat tire or a slow leak, it may take a while before you realize it or fix it. My e-book website has had a few flat tires and a few slow leaks. Bad e-book cover, slow website loads, advertising to people who would never buy, and other problems. But I think I've repaired the flats and the slow leaks. I hope. Here's my first online flat tire. When I first published my e-book on the Internet in November of 2003, my e-book cover was running at a loss. As I remember, I was making a dollar for every 3 dollars I spent on advertising. What was the flat tire? Please take a look at my original e-book cover. It's below. It was horrible. http://www.theworldsshortestexcelbook.com/HorribleBookCover.jpg Actually, my website didn't have a flat tire; it was more like a car wreck. But if you looked at my e-book cover on the link shown above, I definitely had an online flat tire. (There's a reason why I earned only passing grades in art classes). I went cheap on the e-book cover and built my own. I took a fishing photo of myself and put it on a book cover. Not only did I have a flat tire, I had slashed all my tires with a knife, to save pennies. Then I found Vaughan Davidson at http://killercovers.com/covers and he did a professional e-book cover for me. Visit my new e-book cover shown below. http://www.theworldsshortestexcelbook.com/BookC.gif I think I changed the e-book cover in mid-December 2003, turned off my Google advertising, and took a holiday break. It was nice being away from email for a change. When I checked my email on January 2, 2004, I had sold 3 e-books. Using Excel to measure my conversion rates, my conversion rate during late 2003 was about .003. I was selling 3 books for every 1000 visitors. That was selling at a loss. After my new e-book cover from http://killercovers.com/covers and a week of web page changes, my e-book conversion rate rocketed to .009. A 300% increase. A profit. So keep a good lookout for the flat tires and slow leaks of online marketing. Using Excel to track your online marketing successes (or not so great successes) would be a great idea. Copyright 2004 Richard Kraneis About The Author Richard Kraneis is a computer training consultant, e-book author, and an aspiring online marketer. Online marketing on the Internet reminds him of his favorite hobby, fishing. His website www.TheWorldsShortestExcelBook.com can help you improve your Excel skills so you can measure your online marketing success. If you'd like to locate some of the best e-books in the world, visit his 2nd website, www.WorldClassEbooks.com. You can reach Richard at rich@TheWorldsShortestExcelBook.com if you'd like to share your online marketing "flat tire" story with him.
MORE RESOURCES:
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
Using Web Technology as a Means to Strengthen Competitive Advantage Many firms underestimate the value of using their websites to gain significant competitive advantage in their given markets. Most businesses only utilize their website as a means of displaying their corporate profile, list of products as well as things like their contact details and email address. Content, Content, Content. Read any Internet marketing article, forum or tutorial these days and you will find that the one thing all the experts agree on is that you need to have lots of good quality content on your web site. It sounds like good advice doesn't it? But what precisely does it mean?Simply put, content is all the text copy and graphics on your web site. Internet Marketing Help If you're looking for Internet marketing help you've come to the right place. Below you will find several tips to help you navigate your way through the mystifying world of promoting your website and e-commerce business. Niche Marketing - The Way to Succeed Online If you think that all money to be made online has already been made then you have not heard of niche marketing. As internet marketing evolves the one thing you must do to attain success is focus on a specific niche and work it thoroughly. When Is An Ad Not An Ad? One marketing technique used by advertisers old and new is to conceal sales pages as something else.The Infomercial, for example, extends the TV Advertisment into something that prentends to be an informative program. Some Practical Guidlines for Getting Involved with Internet Marketing This article addresses the 'how' and 'when' of getting involved with internet marketing.In this country we have been saturated with myths of instant wealth and fortunes made overnight. A Website Model That Makes Money Online I would like to share with you one simple stratergy in creating income with your own website. This is just one method out of simply millions that you could create for yourself. Financial Freedom Through Integrity and Honesty Starting down the road to owning your own business can be exciting, frightening and challenging. It takes a lot of courage to leave behind the promise of a steady paycheck and strike out on your own. They Didnt Think I Could Earn A Full-Time Income Online, But I Proved Them Wrong! When I first attempted to make money online I was so naive just like any newbie. But I learned from the school of hard knocks. Joint Ventures - 8 Incredible Ideas to Boost Your Web Business! A joint venture is when two or more businesses work together in a partnership for a period of time. Joint ventures are used frequently online because two businesses together can usually achieve a lot more than one on its own. Find Your Niche - The Internet Marketers Goldmine If you haven't heard the word 'niche' being batted around by Internet Marketers then you haven't been listening. Finding a niche has become the antidote to competing in overly saturated online markets. Online Sales: Easy Way To Turn Freebies Into Sales Freebies. Freebies. My Dog Ate My Website I am really fascinated by the world of on-line marketing. I spend more and more of my time on the net, make more of my purchases from on-line suppliers, but I seem to find out about new about new products on TV, radio, or even mail. 5 Secrets to Building a Successful Internet Business Everyday I talk with people who want to get started on the internet with their own business. But the whole process seems a mystery to them whether they have an affiliate marketing program, a real estate course or they sell health and fitness products. FREE Classifieds-Advertising: Your Online Work From Home Business If you are on a shoestring budget and need to find cheap advertising on the internet there is nothing cheaper than FREE classifieds and they are literally everywhere you look.The trick to FREE classified advertising is quantity and testing. 10-Essential Points When Considering Pop-Under Advertising I have been running tests on the use of Pop-Unders to promote several types of products and services. Note that I am discussing POP-UNDER'S. 20 Amazing Ways To Jump Start Your Sales 1. Find a strategic business partner. Sales Marketing: 10 Blockbuster, High Octane Strategies To Explode Your Website Sales And Profits Do you want to ignite sales at your website?Do you want to make 50 times more money at your website?Do you want to succeed in internet marketing and create great wealth?If yes, then read, master and use the sales marketing, insiders' tricks of the trade revealed below:1. Add a free interactive game to your web site. How To Use Database Marketing To Skyrocket Your Online Profits Database Marketing is the gathering and storing of specific information about your prospects or customers. This information is usually stored in a database program on your computer. How to Network Effectively to Secure Freelance Work When freelancers ask me what type of marketing is the easiest, costs the least, and yields the best results, I don't hesitate to recommend networking. Networking satisfies two primary prerequisites to secure clients.
|
| home | site map |
| © Internet-Marketing-Pursuit.Com 2008 |
