| |
| |
|
Internet Marketing Information |
|
|
|
Overcoming The Fear Factor In Online Sales
No I am not talking about the classic board game, that Aunt Hester bought you the past two years for your birthday! Risk is what first time visitors to your website views your product as. Before they spend their hard earned money they want to know that your product is worth it. Shoppers today see so many offers, so many sales pitches that they are trained to be skeptical about many products. This is even more the case when selling over the internet because many of your potential customers do not know you. In the offline word they could walk into your store and talk to you, online you are just another person fighting to take their money. It is proven that if you alleviate the fear associated with making a first time purchase your initial sales will increase by 10% and these customers are more likely to purchase from you in the future. Why? Because you stand behind your product and they know if they are unhappy you will give them a full refund! If you are confident in your product, show it to your customers by offering a strong guarantee that removes the risk associated with the purchase. If you can offer a lifetime no hassles, zero questions asked guarantee do so! I know you think this sounds risky, but it really is not. How do I know this? I did an extensive test with very similar products offering different lengths of money back guarantees. I was surprised when I found out the longer the guarantee the less returns I received. Having a short guarantee makes the customer rush through using your product, so if they are unhappy they can return it within the allotted time period. With a longer guarantee they can use your product at their own pace which will allow them to see the great results of owning your product. So what is the absolute shortest guarantee I would offer? Well 30 days is too short, the bare minimum I would say is 90 days, but remember the longer the better! Are you still scared about offering the longer guarantee? Shame on you! Not really, that is a valid concern. In general most customers use the guarantee as an additional reason to buy your product; it makes them feel safe and secure. Unless they simply hate your product or service people are usually too lazy to return it, or they put it off until tomorrow, which usually never comes. But just in case the guarantee is their shining like a big block of gold! All in all, as long as your returns are under the 10% that you have increased you sales by (which any quality product should be) you have nothing to lose by offering a RISK FREE guarantee. About The Author Derrick Pizur runs ResellerEdge.com, a high quality multiple domain, user friendly, web hosting company that offers a 90 day money back guarantee on all hosting services. A truly risk free web host!
MORE RESOURCES:
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
Ten Tips for Getting More Sales From Your Website (1) Create a Direct Response Website, with the minimum number of pages possible (e.g. To All Internet Marketers - How To Get My Business More and more people are realizing that the Internet offers great potential to set up a healthy business for pennies on the dollar. This is good news for internet marketers - but it also means that they need to lift their game. The Most Profitable Product In The World You Can Ever Sell! Thank goodness, the most profitable product in the world you can ever sell.. The Myth of Internet Marketing: aka The Golden Carrot Why am I so mad I could throw my computer right out of my upstairs window?Well, I'll tell you. But first I want to tell you who I am. 5 Things Every Internet Marketer Must Learn From Mail Order To Increase Their Profits Now! Understanding that the Internet is another vehicle for direct response marketing can potentially make you rich!It's true. Not many people actually 'get it'. Chameleon Advertising: Marketing to Your Niche Markets with Stories Do you remember how, in days gone by, salesmen would go door to door selling their wares? These entrepreneurs would "go the extra mile" just to have the chance to demonstrate their products to people in their own home.Why do you suppose they did that? Was it effective enough to make that extra effort? And what can we learn from it?The reason why door-to-door demonstrations of yesterday worked so well is because it gave the customer a chance to experience the product. 10 Scorching Ways To Heat Up Your Sales 1. Email each visitor a satisfaction questionnaire after they purchase. Dollars In The Details! When it comes to your marketing message, the little things count. Trouble is, you'll never come to respect how much, until you make a commitment to science. A Business Guide For The Very New Internet Entrepreneur Did you recently buy your first computer and just started surfing the Net? Isn't it fun? All the new websites and places to go, sights to see! Have you ever wondered if you can make money with your newfound toy?I think that thought is something that comes into the mind of all Newbie computer users. I mean, there's no way you can miss all the offers from the heap of self proclaimed "Gurus" selling you get-rich-quick plans and schemes! Nonetheless, people that started out just like you are making a good living on the Internet. Local Search Makes Your Business a Big Fish in Your Local Community The Internet Contains Billions of Website Pages - All Clamoring for AttentionWith so many competing websites, it's unlikely that yours could stand out among them. Until recently, you faced near-impossible odds. Keep those Back end Sales Flowing 24/7 Using The Funnel Theory of Marketing and Automated Tools The Funnel Theory of Marketing Relies on the fact that it is far more expensive to attract new customers then to resell existing customers. By Combining Automated Sales techniques with the Funnel theory of marketing you can keep your Back End Sales Flowing 24/7Direct Mail Merchants understand the funnel theory of marketing very well. Building Community Websites = Success Online In this article I will discuss how important is it to build community websites rather than straight forward sales pitches. Selling online is about bringing people together, not about stuffing products down your visitors throwts and expecting them to buy from you. How A 7 Year Old Boy Discovered The Secret To Niche Marketing Success Niche marketing enthusiast.. 10 Killer Ways To Multiply Your Sales 1. When you make your first sale, follow-up with the customer. Offline Network Marketing Recruiting; Vital For An Online Business I have become involved with many network marketing companies the last year.All are based on the internet and this is the big difference than when I last had a go at it about 10 years ago. 7.5 Ways To Get More Sales Through Your Web Site Yes, apparently - websites are supposed to make money! Somebody came up with the strange idea that it's really not enough to spend thousands on your site, hundreds of hours creating the content and then sitting back to admire you, and your developer's work. No - apparently it is now 'cool' to have a web site that actually makes it onto a sales column in your chart of accounts. The Power of Reverse Advertising How many times have you heard that posting on FFA sites are a complete waste of time?Are FFA sites really a complete waste of time? .. Taking E-mail Marketing To The Next Level Many types of Internet advertising don't work as well as they once did. People have gotten used to banners and don't click on them. To Survey Or Not To Survey I have learned over the years that when it comes to online marketing as I know it, it's not about what I want in my business. It's really about what people who visit my website want. Online Promotion Ideas: How To Use 10 Free Bonuses To Increase Your Sales & Profits Free bonuses are like honey that can get your website visitors hooked to you and make them to keep buying from you.So, below are some online promotion ideas to help you implement this.
|
| home | site map |
| © Internet-Marketing-Pursuit.Com 2008 |
